Monday, June 15, 2009

What I Learned from Blog Potomac - And I Wasn't Even There

Blog Potomac was held on June 12, 2009 in Falls Church, Virginia. It was a one day social media marketing event. I followed along via Twitter and then read the full hashtag transcript from What the Hashtag. All profits from the event were donated to DC Central Kitchen (@dcck) - a non-profit that trains folks in culinary skills to help get them jobs.

Speakers:

Blogs and Live Blogging
The common theme of the event seemed to be that building relationships, connecting with others and listening were the most important parts of social media. Many of the speakers also stressed that the tools and the products are not that important. Those are going to change.

Your brand: One of the main points that several people brought up is that conversations about your brand are already happening online, and you just need to find a way to be a part of them.

One person can't do it all:
  • It's important that social media doesn't get siloed within one department in the organization. Scott Monty from Ford is hoping to get 1% of Ford's 200k employees involved in promoting the Ford brand online.
  • It's also important to let others involved in your brand take an active role online. You don't need to respond to every negative post. Sometimes the community will do it for you.
  • You also need to take the time to unplug. You can't work 24/7.
  • Put the policies and procedures in place and empower others.
Crisis Communications: Twitter and other online tools are the best way to respond to a crisis for your organization. However, you must already be established to be authentic.

Interesting Links:
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