Social Media Reading - 103109

• Mobile volunteering puts thumbs to work for good causes
• Consumers demand brand interaction

Interesting links on Twitter lists

Blogs and articles about lists

• Twitter blog: Soon to Launch: Lists
• 5 Ways to Use Twitter's New List Feature for Marketers
• The Emerging Twitter Lists Arms Race
• 8 Twitter Lists Nonprofits should create
• 10 Twitter Lists You Should Follow
• Twitter Lists No Substitute for Community
• Twitter Lists - I'm not Down
• Twitter Lists make Chris Brogan feel bad
• Spam Arrives in Twitter Lists
• 6.5 Million Twitter Lists Created So Far
• The Twittering Masses Get Lists
• 6 Ways to Look at Twitter Lists
• Twitter Lists 101: Etiquette and Strategies
• 6 Ways I Use Twitter Lists

Listorious Lists

• Nonprofit Technology list by Rebecca Leaman

You Don't Say ... a blog by Danny Brown

Another great blog by Danny Brown about how much we use the same
examples of Comcast / Dell / Zappos and how we need to get away from
that. Even though I am totally guilty of using those examples (and
those of Ford (@scottmonty) and others, I totally agree with what he
has to say. I made a couple of comments on the blog.

http://dannybrown.me/2009/10/28/you-dont-say/

Questions for Prospective Director of Social Media

A short blog post asking what questions would you ask a Director of Social Media. I commented on the blog about the question I think is the most important.

Social Media Reading - 102709

• Mapping Your Way Through Social Media - Great presentation on how to get started making a social map.
• Social Media Is Not (Just) Twitter & Facebook
• Google Social Search
• LunaWeb: Google Social Search - Video preview
• Google Custom Search - Official web site with explanation of how to set up a custom search
• Deleted Tweets Finally Deleted from Twitter Search
• Weekends and Afternoons Show the Highest Twitter CTRs

Tips and Tricks

• Facebook Launches Share Button for Publishers

What Else I'm Reading

• Wired to Share: The Importance of Teams
• Does Your Social Media Experience Extend

Social Media Reading - 102609

• Turning Good Intentions into Action: Hollywood vs. Google - Discussion about whether or not TV's iParticipate project actually generated any actual volunteerism.
• Facebook Launches Live Counts & Stats for Sharing Widget
• YouTube: Today, Animals Take Center Stage on the Homepage

Webinars and Conferences

• Smart Social Media Strategies for Nonprofit Groups - 11/5 - 2 PM Eastern - $95 / $165 

Tips and Tricks

• Extending Facebook Share

What Else I'm Reading

• New Findings: Adolescents and Digital Advertising
• Court case shows limits of anonymous blogging
• 10 of the best social media tools for entrepreneurs
• You Gotta Know When to Fold Em
• As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers
• For the Content Hungry: Eat the Media Blog
• Proof that Social Media is Killing Print Magazines

Social Media Reading - 102509

• How Social Media Can Actually Work
• Internet Speeds and Costs Around the World - Great infographic
• Forget Twentysomethings; Let Carol Brady Teach You Social Media
• Some Thoughts on Twitter vs. Facebook Status Updates

Tips and Tricks

• Manage your tasks with Google
• How I Use Google Reader without going insane
• Guide to Facebook's News and Live Feeds

What Else I'm Reading

• Web search in a post-Twitter world
• Twitter Finally Removing Deleted Tweets from Search Results
• Younger employees help senior executives unlock social media mystery
• The blogosphere is as real as the public in public opinion
• How to avoid missing the best days of your life, part 1
• 10 Twitter Tools for Nonprofits, Social Entrepreneurs and Activists

Social Media Reading - 102409

• 5 Theses on Social Media Healthcare - A great presentation from Lee Aase from Health Camp Minnesota
• Overnight Success 3 - No Excuses - Video blog by Chris Brogram about making your business successful

Tips and Tricks 

• How to Find (and Map) Local People on Twitter

What Else I'm Reading 

• The biggest difference between Twitter and Facebook - A post by Robert Scoble 
• Is Google / Microsoft / Twitter in the news business? 

Social Media Reading - 102309

What Else I'm Reading

• Recognizing that Voice is Just Data (Or How Google Voice Could be Disruptive)

Social Media Reading - 102209

What Else I'm Reading

• Social Media is Not Right For Your Business If ...

Social Media Reading - 102109

• Gen Y Says: You Can Take Facebook, but Please Don't Take Our Email!

Social Media Reading - 102009

What Else I'm Reading

• Introducing the Website Optimizer Experiment Management API

Social Media Reading - 101909

• Giving Groups a Stronger Voice - Facebook changes functionality of groups
• Do speakers need to weave social into their presentations? - How to integrate the backchannel discussions into your presentation (including taking questions via Twitter)

Tips and Tricks

• Optimize your Site for the Mobile Web
• 8 tips for raising funds online - Report from the #tools4npo session from the Blogworld Expo 09

What Else I'm Reading 

• How Social Networks Can Help Save Media 

Social Media Reading - 101809

• Social Journalism: Curate the Real-Time Web

What Else I'm Reading

• Social Media Strategies to Find Awesome Talent or Find a Job
• The Marketing Singularity
• Clinical Trials: Retention, compliance and mobiles

PublicMediaCamp

An un-conference in DC brought together by PBS and NPR to discuss public broadcasting and its relationship with local communities.

• Official Site

Blog Posts

• We Love DC: Public Media Camp
• COPE: Create Once, Publish Everywhere 
• Programmable Web: COPE: Create Once, Publish Everywhere
• NPR: Examples of Cope [slideshare presentation]
• Nina Keim: Public Media Camp - Day 1
• NPR's API and Open Data (Public Media Camp DC 2009) 
• Treasure Trove of Tools
• Shane Guiter: PublicmediaCamp Day 1 Wrap Up

Presentations

• Public Media 2.0: Mission-Driven Impact Assessment

Twitter Lists

10/17/09

• Lists Will Kill the Unfollow Star

10/16/09

• Wild Apricot: Twitter Lists 101
• Marketing Monster: Part 2: Twitter Lists: Developers and Applications

Social Media Reading - 101709

• Foursquare available everywhere "within weeks"
• Save your reputation in 48 hours? You might not even have four - Great article with examples from the UK about how quickly things can go viral and how you have to be able to respond to a crisis. 
• Email marketing stats round up - Mostly data from the UK but still good benchmarks
• Beats and Tweets: Journalistic Guidelines for the Facebook Era

Tips and Tricks

• 4 Ways to Improve Your Blogger Blog

What Else I'm Reading

• Only Connect - Should Broadband Access be a Right
• Gourmet Editor Ruth Reich: Print Magazines are Toast
• An Ad Agency Getting it Right - How Mullen is combining traditional advertising and social media

Blogworld Expo 09

• Beat Cancer
• Using Social Media to Beat Cancer - #beatcancer
• Cancer Ass Kicking comes to Vegas at Blog World Expo

Blogs

• Blogworld 09 - Real Time Web - Blog about Louis Gray's presentation

Presentations

• Techcrunch - 2009 State of the Blogosphere: The Full Blogworld Presentation

Social Media Reading - 101609

• More on Twitter Lists
• Twitter lists - the big picture
• 11 Steps on Social Media and Email Convergence

Social Media Reading - 101509

• Twitter begins rollout of list function 
• Scripting: Twitter's Lists

Tips and Tricks

• How to Create an Online Video

Social Media Reading - 101409

• Social Media Strategy: National Association of Dental Plans - Jeff Hurt (@jeffhurt) discusses how the NADP is using social media to communicate with its members. 
• Workshop Grantee Best Practices: National Public Radio
• Survey: Do small businesses use social networking - Citibank survey shows that 63% of those surveyed don't find social networking helpful 

Tips and Tricks

• How to catapult your non-profit with YouTube
• See3: YouTube for Nonprofits

What Else I'm Reading 

• LinkedIn Reaches 50 million users
• LinkedIn Blog: LinkedIn: 50 million professionals worldwide
• Mashable: LinkedIn Surpasses 50 Million Users
• Bloomberg buys Business Week 
• Financial Times: Bloomberg scoops up Business Week
• Detroit News: Bloomberg plans to take over BusinessWeek magazine
• Business Week: Bloomberg Wins Bidding for BusinessWeek
• Mashable: Bloomberg Acquires BusinessWeek for Less Than $5 Million
• New Technorati 
• Technorati Blog: A Totally New Technorati.com & Technorati Media Rising
• TechCrunch: The New Technorati
• TechCrunch: Technorati Raises Another $2 Million in Venture Capital
• JoeTrippi.com: Technorati relaunches site with revamped blog rankings, new content
• LouisGray.com: Technorati Roars Back to Life After Self-Imposed Slumber
• Doc Searls Weblog: Technorati tweaking
• Regular Geek: Is It Too Little Too Late for Technorati?
• Blurred Out: 51 Things You Aren't Allowed to See on Google Maps - Includes White House and Ramstein Air Base in Germany
• Average Internet User Now Spends 68 Hours Per Month Online
• Facebook to go live on XBox Later This Month

Social Media Reading - 101309

Tips and Tricks

• 5 Great (and Free) Tools for Online Reputation Monitoring - includes SocialMention, Google Alerts and others
• Social Media Dos and Don'ts - An interview with SAP's executive vice president

What Else I'm Reading

• Seriously: Why NOT to be a Thought Leader
• Was That an Ad I Saw in Your Twitter Feed?

Social Media Reading - 101209

• Measuring Social Media ROI: What Does it Really Mean?

Social Media Reading - 101109

• Making Your Blog More Social 
• Idea 1
• Idea 2

Tips and Tricks

• Why and How to Preview Shortened Links

What Else I'm Reading

• Google set to dominate mobile advertising

Social Media Reading - 101009

• The Difference between Marketing, PR, Advertising and Branding
• Why Apple & Google Win - And Your Company Doesn't - Great little graphics to show the ease of Apple & Google's products and asks the question about how much information you're asking your potential customers to provide. 

What Else I'm Reading

• Which comes first; the social media strategy, or the social media tactics?
• Leaders in the Pressure Cooker
• The Era of the Faceless Giant Corporation is Over
• If social media is worth doing ...

America's Giving Challenge - LInks

Main Links:

• Causes Home Page
• Causes Exchange

10/11/09

• We Can Move Mountains - Matt Damon talks about the America's Giving Challenge

10/10/09

• A Small Change: America's Giving Challenge #2

10/9/09

• Rock Your Cause - America's Giving Challenge PSA [video] - YouTube video from MTV

10/7/09

• Matt Damon on America's Giving Challenge [video]

Social Media Reading - 100909

• Social Media Alignment Map - Interesting way of looking at social media alignment and whether your organization should get involved in social media

Tips and Tricks

• Can the retweet button help you write a better blog?

What Else I'm Reading

• Alert: Vulnerability Discovered in Adobe Acrobat and Reader - Problems are with new version 9.1.3

Social Media Reading - 100809

• Reflections on Network Effectiveness and Social Media Strategy Workshop

What Else I'm Reading

• (How Much) Does Google Need Twitter?
• Ten Things You Need to Stop Tweeting About
• Sears Holdings Corporation: A silent giant in social media - Use of social media by Sears and its varied brands. I've actually thought about applying for the open social media position at Land's End. Love the Land's End brand and love Sear's, but the job is based in Dodgeville, WI and I have no interest moving back to the frozen tundra.
• "Wait, what? I don't get this whole Drew Carey thing" - Drew explains why he's selling the @drew name. 

Social Media Reading - 100709

• Twitter vs. Facebook vs. Myspace - Infographic by number of unique visitors by month
• Twitter Adds Nonprofits to Suggested Users List

Tips and Tricks

• Facebook is the Most Valuable Source of Traffic [Stats]
• Great Conversation about Facebook Fan Pages - Kyle Lacy fan page

What Else I'm Reading

• Twitter Launches a Very Unofficial Twitter App Directory
• Sitting with @Scobleizer and @Jesse as part of a Big Silicon Valley Day - Discussion about social networking applications with @louisgray, @scobleizer and @jesse
• The 15 Largest Restaurant Pages on Facebook
• Should Twitter Buy Oneforty?

Social Media Reading - 100609

• 34% of e-retailers say social marketing has increased sales, study says

Tips and Tricks

• Social Media is Going Mobile, and so Should Your Nonprofit

What Else I'm Reading 

• Mobile subscriptions at 4.6 billion by year-end: ITU

Social Media Reading - 100509

• More on Google Wave
• AppsLab: Google Wave, the Aftermath
• BetaNews: Sitting Out Google Wave
• Business Week: Will Google's Wave Replace E-maail--and Facebook?

Tips and Tricks

• More Email Management Tips
• How to Remove the Boxes Tab on Facebook

What Else I'm Reading

• Vonage Does What Google Can't - Vonage gets approval for an app on the iPhone

FTC Announces New Rules for Bloggers

10/9/09

• WegoHealth: Health Activists Respond: New FTC Regulations for Bloggers
• Washington Post - Post Tech: FTC Wants to Clarify: Bloggers Probably Won't Get Dinged $11,000
• Kyle Lacy: 11,000 Reasons to Listen to the FTC
• Advertising Age: Why the FTC's Guidelines Are a Case of Government Gone Wild

10/8/09

• Marketing Pilgrim: FTC Confirms Bloggers Need Not Fear the $11,000 Fines
• Des Walsh dot Com: Why I'm Complying With the FTC Regime for Bloggers Even Though I Don't Have
• Fast Company: FTC Responds to Blogger Fears: "That $11,000 Fine is Not True"
• Abraham Harrison: Abraham Harrison welcomes new FTC ruling
• The Blade: FTC to Bloggers "That $11,000 Fine is Not True"

10/6/09

• SiliconAngle: The Dangerous Perceptions of the New FTC Rules Explained [Part One]
• Forrester Blog: The End of Marketer-Blogger Relationships?
• Blog Maverick: Am I in Trouble with the FTC Because of IHOP?
• THR, Esq: How will new FTC Guidelines Impact Endorsements and Product Placement?
• Social Media Business Council: Disclosure Best Practices Toolkit
• WebProNews: Potential FTC Fines Raise Big Blogging Questions
• Technologizer: The FTC Goes After Bloggers (Say, What's a Blogger, Anyhow?)
• Whitney Hoffman: The New FTC Guidelines on Endorsements by Bloggers

10/5/09

• FTC: Guides Concerning the Use of Endorsements and Testimonials in Advertising
• FTC Press Release: FTC Publishes Final Guides Governing Endorsements, Testimonials
• TechCrunch: FTC Values Sponsored Conversations at $11,000 Apiece
• BrianSolis.com (PR 2.0): FTC Values Sponsored Posts at $11,000 Apiece - Includes update from FTC
• New York Times: Soon, Bloggers Must Give Full Disclosure
• Mashable: FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments
• LouisGray.com: Why I don't Think the FTC's Rules on Disclosure Will Have Much Effect
• BuzzMachine: FTC regulates our speech
• Washington Post: FTC: Bloggers, Research Studies Must Cite Ties to Advertisers
• Ars Technica: More transparency coming to blog reviews under new FTC rules
• She Scribes: New FTC Ruling
• Media Bistro: FTC to Bloggers: Disclose Payments or Face $11k Fine
• Cnet News: Yes, new FTC guidelines extend to Facebook fan pages
• National Journal: FTC: Bloggers Must Disclose Product Ties
• Matt Cutts: Disclosure
• ReadWriteWeb: FTC to Bloggers: Disclose Freebies or Face $11,000 Fine
• King5: FTC: Bloggers must disclose payments for reviews
• Advertising Age: FTC Cracks Down on Blogger Payola, Celebrity Tweets
• SiliconValley.com: FTC: Bloggers must disclose payments for reviews
• Wired: FTC Tells Amateur Bloggers to Disclose Freebies or Be Fined

Social Media Reading - 100409

Tips and Tricks

• Get Your Email Answered - Chris Brogan gets over 600 emails a day and gives people some tips on how to your email answered from someone like him that could also be applied to all communications. 

What Else I'm Reading 

• The Numbers Just Don't Add Up - Too many reports with too many numbers that don't necessarily say anything worthwhile. 
• 66% of Companies Do Not Use Customer Feedback from Social Media to Improve Products
• Improving Google's Search Quality
• A good Example of a Bad Facebook Strategy - Questioning why Expedia is not capitalizing on Facebook's value

Social Media Reading - 100309

• Wikitude
• Mashable: Augmented Wikipedia Reality Has Arrived on the iPhone
• Social Media Drives Increased Email Use - People who are heavy users of social media actually use email more not less than those that don't use social media.
• Women Rule Social Media - Sites like LinkedIn and YouTube are equal. Sites like FriendFeed, Twitter, and Myspace are dominated by women. Only Digg has more men then women. 
• Brian Solis (PR 2.0): Revealing the People Defining Social Networks
• Mashable: Women Rule the Social Web

Tips and Tricks

• Using the Social Web to Make Local Impact - How Livestrong is using the social web, including Facebook, Twitter and others for things like Livestrong day and other programs. 

What Else I'm Reading

• Twitter Boosts Social Entrepreneurs - Twitter added a bunch of the "giants" in social entrepreneurship to their list of "suggested users".
• Twitter Co-Founder: We Started it For the Giggles

Social Media Reading - 100209

• Google Wave 
• Mashable: Video: Google Wave Gets Explained [video] 
• John Haydon: WTF is Google Wave? All explained in the animated video [video]
• Jesse Newhart: Why You Havent' Got Your Google Wave Invite Yet
• Netzticker: Google Wave strandet an der Hypeküste [German] 
• The point you're missing about Google Wave
• Look Out! Google Wave has Turbulence
• Google Wave Overview
• Los Angeles Times: How Google Wave could transform journalism
• JungleG: What has Google Wave Done to Us?
• Zeigen: The actual real genuine reason you don't have a Google Wave invite yet
• SocialWayne: How are you using Google Wave? The comments talk.
• Jordan Terrell: Google Wave = Social Networking Crack

Tips and Tricks

• How to Build a Facebook community (14 "levers" you need to be pulling) 
• Getting started with Twitter
• 6 Twitter tips for journalists
• 8 ways to use social media in the newsroom
• 3 Great Social Media Policies - With almost every corporation and organization publishing social media policies, these are three good ones: IBM, Intel & Kodak

What Else I'm Reading

• Twitter's New User Lists 
• Twitter is Launching Shared User Lists!
• Twitter Geolocation 
• Twitter Begins Attaching Locations to Tweets
• Can Social Media Take a CBS Anchor 3000 Miles?
• Why You need to share your story

Social Media Reading - 100109

• Google Wave Invites Are Out 
• ReadWriteWeb: Geeks Try Google Wave, Have Mixed Feelings
• Mashable: How to: Get Started with Google Wave
• Steve Rubel: Google Wave 1.0 = RSS, the Sequel. In Other Words DoA... for Now
• LifeHacker: Google Wave First Look
• Mashable: Want a Google Wave Invite? There's a Website for That
• Scobleizer: Google Wave crashes on beach of overhype 
• ShoutMeLoud: How to Add Twitter to Google Wave: TwitterWave