- Help Gov. Sanford Find the Appalachian Trail - Sierra Club posted a blog trying to capitalize on the Gov. Sanford scandal (the Gov. originally told staff he was going to hike the Appalachian Trail when he was actually headed to go visit his mistress in Argentina). The comments on the site are mixed with some people loving the idea and some saying that it's not right for the Sierra Club to use the scandal in this way.
- Target Analytics Releases First Look at 2009 Fundraising Trends - Blackbaud released its Q1 2009 Index Findings.
- Revenue declined from Q1 2008
- Number of donors also dropped compared to Q1 2008
- Overall revenue per donor declined (for the first time since 2002)
- Number of new donors fell
- Survey Says: Social networks Should Push the Envelope With Ads - A study by Q Interactive shows that 53% of social media network users would view advertisers favorably if they targeted the ads to their interests.
Friday, June 26, 2009
Social Media Reading - 062609
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