- A Collection of Social Network Stats for 2009 - Great list and Jeremiah promises to keep it updated.
What Else I'm Reading
Monday, August 31, 2009
Social Media Reading - 083109
What Else I'm Reading
Gravity Summit
News
- CNN: Hammer Tweets - MC Hammer talks about Tweeting and being a social media enthusiast [video]
Sunday, August 30, 2009
Social Media Reading - 083009
- Why Don't Teens Tweet? We Asked Over 10,000 of Them - Turns out, Teens do tweet. They tweet more than the average population. TechCrunch asked 10,000 teens about their opinions about Twitter and why they do or don't use it.
What Else I'm Reading
- TV Ads vs. Social Media
- The Future of Engagement: Social Media and Cause Marketing by @scottyhendo - Information about the pledge to end hunger and the Share Our Strength campaign
- Quitters - An article examining subscriber churn on Facebook and whether or not people should make a big deal out of people leaving.
- How Does Cause Related Marketing Work?
- Community Can Be SO Powerful
- Does Social Networking Impair Learning?
Saturday, August 29, 2009
Social Media Reading - 082909
- Social Strategy Alignment - Interesting way of looking at how to plan your social media.
- Do You Know Who's On Twitter - 31% of Twitter users are 15-19. Goes against those that say that teens aren't using Twitter.
- Study: 80% of people use Twitter for Business - Study from Kamaron Research Institute
- How I Offended Former Australian Cricket Captain Allan Border ... And Why that Makes me a Better Blogger Today - Great post about the 6 P's and how you can apply them to blogging (can also apply them to any business practice).
What Else I'm Reading
- 10 Twitter apps to use when you're bored
- Unemployment, er, freelancing can be a very good thing
- Live from Tokyo: Cerevo debuts digital camera that automatically uploads pictures to multiple social media sites
- Jill Finlayson, Web Marketing Manager at Social Edge: Skoll Foundation, on Social Entrepreneur API [video]
- Social Media's Top 10 Dirty Little Secrets
- YouTube Now Has Over 120 Million U.S. Viewers
Friday, August 28, 2009
Mashable Social Good Conference
Transcript:
- What the Hashtag: #socialgood
Articles/Blogs
- Wall Street Journal: Facebook to Non-Profits: More Pages, Fewer Apps - Randi Zuckerberg spoke at Mashable's Social Good conference. Specific advice to non-profits included less use of groups and more use of Google Fan pages. She also recommended that non-profits streamline what applications work for them and reduce the clutter of the ones who don't bring in more fans / donations.
- CNET: Nonprofits next to test Facebook payment platform
- @kanter: Reflections from Mashable Summer of Social Good Conference
- Step by Step Fundraising: Roundup: Social Media for Fundraising
- Non-Profits Participate in Opening of the Facebook Gift Shop
- Chronicle of Philanthropy Conference Notebook
Ideas from Social Good
- Randi Zuckerberg
- Lexicon
- Group Card
- Facebook Gift Shop
- Fastest growing group is aged 35+ - Great for non-profits with older donors
- SMS - Become a fan by texting to a specific number
- White House has new Facebook Page
- Global Giving
- Gave away $10 gift cards for people to make their own donations to Global Giving
- Talked about Girl Effect video and how it has raised $60,000
- CauseCast is teaming with Twestival September 10-13
- ThinkSocial
- @socialcitizen - Case Foundation
- 1.5 million non-profits in U.S.
- Social media not an ATM; you need to use it to build connections, community
- 89% of non-profits using some form of social media
- America's Giving Challenge launching in October
- Earth Hour
- Has largely turned its message over to supporters. Allows them to post videos to YouTube channel.
- World Wildlife Foundation
- Featured charity on Ebay - 19,000 auctions - $70,000 raised
- Fans of the organization can create fundraising pages and encourage their friends to raise funds
- Has mobile program with 17,000 names just in mobile database
- One of the top 25 fan pages on Facebook
- Livestrong - Lance Armstrong Foundation
- Has used Lance Armstrong's celebrity to increase visibility
- Has done several things on Flickr with messages of hope
- Humane Society
- Six people dedicated to social media
- Used social media for crisis management around Michael Vick issue
- Primary reason for being on social media is community building
- @kanter - Be a Generous Geek
- Use a story to connect people with your cause
- Passion
- "Twitter is amazing fertilizer for non-profits, and our Tweets are seeds"
- 3 Rs - Relationship Building, Rewards, Reciprocity
- @geoffliving - Moments Begin Within
- We get shiny object syndrome and forget to ask why
- Need to integrate social media into larger strategy
- Social media should not be about getting things from shareholders it should be about involving them in social media
- Most people don't think "I'm using social media now" they are just online
- @scottyhendo - Future of Cause Marketing
- We need to put an end to the oversized check and companies need to go beyond that
- When a company supports a cause, it needs to make sure the cause is the center of attention and try not to overshadow the cause
- Email vs. Twitter - Conversions were higher on traffic from email; but overall traffic was higher from Twitter
- Cause Marketing Case Study
- @drew - #blamedrewscancer
- Goals were to create community, build awareness, and propagate across social channels
- 11,000 have blamed 24,000 things on Drew's cancer
- Had approached companies to get them to sponsor #blamedrewscancer but they either wanted to find someone else to portray him or they wanted to change the hashtag to something else
- 77% of donations have come from individuals
- @jonathan_g - Jonathan Greenblatt - Ethos Water
- How are we creating community?
- Mention TOMS shoes - you buy a pair and they donate a pair to a needy child
- Use technology to achieve goal of getting everyone involved in the community
- Americans want engagement
- All for Good widget
- iPhone App - BeExtra.org
Social Media Reading - 082809
- Woofer, The Anti-Twitter, Launched - All posts have to be a minimum of 1,400 characters
What Else I'm Reading
Thursday, August 27, 2009
Social Media Reading - 082709
- Facebook Launches New App for iPhone
Tips and Tricks
- How to Create a Share of Voice Report - Tips on how to use and get the most out of Social Mention
- How Ari Herzog is using Feedly
What Else I'm Reading
- Google Maps Upgrade: Finding Locations with Street View Made Easy
- Facebook Announces Privacy Changes
- Yelp Launches Augmented Reality Application
- Mashable: Easter Egg: Yelp is the iPhone's first Augmented Reality App
- How to activate and use Yelp's Easter Egg Application from Robert Scoble
- TechCrunch: How Yelp May Have Further Harmed the App Store Approval Process With Its Easter Egg
- Online Community Vendors: Five Things to Keep in Mind
- Goodbye Virtual Reality, Hello Augmented Reality
Wednesday, August 26, 2009
Social Media Reading - 082609
- 5 Social Media Lessons Learned from Whole Foods - Best lesson of the 5 is to decide what channel to use for what purpose.
- Listening Dashboard via Email - Frank blogs about Netshellmail.
- My blog about my experience with Netshellmail.com.
SMUG Social Media Pyramid
- Social Media University: The SMUG Social Media Pyramid
- Social Media University: Portions, Servings and the SMUG Social Media Pyramid
Webinars and Conferences
- Making Micro-Donations Matter - Direct Marketing Association of Washington - 8/27/09 2 pm - $69 for non-members
What Else I'm Reading
- On Collaboration
- How Chad Ochocinco Plans to Tweet During NFL Games
- Is it Time for Twitter to Sell?
- Facebook to Announce Privacy Changes - These changes are largely based on requirements from the Canadians
Tuesday, August 25, 2009
Monday, August 24, 2009
Social Media Reading - 082409
- Let me Show you inside a secret blogging alliance - A group of bloggers get together and decide on a mutually beneficial relationship to promote each other's blogs, comment on each other's posts, etc. Is this a subversive alliance or just a group of folks trying to help each other in business.
What Else I'm Reading
Sunday, August 23, 2009
Social Media Reading - 082309
Webinars and Conferences
- Social Good Conference - August 28 - New York City - $100 to attend event live - Free webinar via Livestream
What Else I'm Reading
Saturday, August 22, 2009
Social Media Reading - 082209
Webinars and Conferences
- NTEN Marcom Roundtable - Hosted by NTEN's Holly, this was a great roundtable discussion. It was open topic, and items discussed were social media policies and how to use volunteers in your social media / blogging policies.
Tips and Tricks
- Facebook Launches Twitter App
- Mashable: Wow: Facebook Launches a Twitter App
- Brian Solis: Facebook builds a bridge between fan pages and Twitter
- Twitter to Launch Commercial Accounts
- Report: Twitter business product this year
- Twitter to Finally Cash-in on Twitter Sensation
- Twitter to roll out commercial accounts this year
- Twitter Better: 20 Ways to Filter Your Tweets
- Exciting Things are Happening in Distance Learning
- Twitter Can Now Know Where You Tweet
Social South
Presentations
- Jason Falls - The Marketing of Un-Marketing
- Mark Collier - What Rockstars Can You Teach You About Social Media!
Podcamp Boston 4
Presentations
- Gradon Tripp - "24 Reasons Why Twitter Sucks" [video]
- John Eckman & Ari Herzog - "Fail Harder" [video]
Friday, August 21, 2009
Nutshellmail.com
Testing it out.
What I like ...
1) Like that it delivers things directly to your mailbox.
What I don't like ...
1) It seems to drop posts around the top of the hour. Consistently this morning, for every hour it dropped posts that were sent between x:50 and x:10.
2) You can't favorite a tweet with just one click. You have to view tweet and then click the star in Twitter to make a favorite
3) It does reply via email. This could be a cool trick, but I rely on the character count to let me know where I'm at in the 140 universe, and you lose that with the email feature.
What I like ...
1) Like that it delivers things directly to your mailbox.
What I don't like ...
1) It seems to drop posts around the top of the hour. Consistently this morning, for every hour it dropped posts that were sent between x:50 and x:10.
2) You can't favorite a tweet with just one click. You have to view tweet and then click the star in Twitter to make a favorite
3) It does reply via email. This could be a cool trick, but I rely on the character count to let me know where I'm at in the 140 universe, and you lose that with the email feature.
Social Media Reading - 082109
Webinars and Conferences
What Else I'm Reading:
- Harnessing the crowd for social good - A presentation in San Francisco on 8/20 with representatives of Samasource, eduFire, and The Extraordinaries on how to leverage social media for social good.
What Else I'm Reading:
Thursday, August 20, 2009
Social Media Reading - 082009
Webinars and Conferences
- August Social Media Mastermind:10 Reasons Why Top Bloggers Love Wordpress - Tulsa, OK - 8/27/09 11:30 AM - Free
Tips and Tricks
- Use One Email Address with Multiple Twitter Accounts - How to use a gmail account to sign up for two twitter accounts.
- Google Grants 101 - Great primer from Common Knowledge with three beginner tips on how to get started with Google Grants.
What Else I'm Reading
- Would You Gamble With Your Twitter Followers? - What a strange concept
- Giving to the Arts: What's the Motivation?
- Individual Giving - a study into donor motivation - A study examining why people give to arts and culture causes
- Top 10 Most Exciting Web Apps or Services - Seesmic included in the list along with Spotify, Google Wave and Twitter.
- Canada takes leading role in Facebook privacy issues
Wednesday, August 19, 2009
Tuesday, August 18, 2009
Social Media Reading - 081809
- Four Things I Learned from NTEN Ask Expert with Joe Green from Causes (and one thing I didn't) - Great wrap-up from @kanter about what happened on the NTEN call. I was also on the call, and my only downside was that at times the call was too basic when it seemed as if most of the people asking questions knew the basics and were looking to delve deeper.
Monday, August 17, 2009
Social Media Reading - 081709
- 20+ more mind-blowing social media statistics - I love the "If Facebook were a country" stat (it would be the 4th largest country. I've seen that one used a lot lately.
Sunday, August 16, 2009
Blogwell
Blogwell was held in Minneapolis Thursday, August 13th. The afternoon conference included presentations from General Mills (where the event was hosted), @scottmonty from @ford, Mayo Clinic and others.
Links:
Links:
Presentations:
- LifeScience Alley Mayo Clinic Presentation - @LeeAase from Mayo Clinic
Highlights
- @generalmills CMO - Mark Addicts
- Nothing more social than sharing recipes
- Launching new products almost entirely through their social media network - not traditional advertising / other media
- Social media is all about building customer intimacy
- Be prepared to commit to the long-term
- Invite, Inspire, Include
- Social media isn't a department or a single person, it's a whole company's point of view
- @LeeAase from Mayo Clinic
- Video of couple playing piano in their atrium went viral and allowed them the opportunity to drive traffic to other Mayo Clinic resources
- Mayo Clinic's Social Media Guidelines
- Ongoing conversations between patients and staff via blog
- "We want our communications to be as innovative as our treatments."
- Dave Tovar & Suraya Bliss - Walmart
- 78% of Walmart Associates want to connect online
- 22% of Americans know someone who work at Walmart or Sam's Club
- Walmart has received over 1 million ratings since it launched commerce site
- People want to hear something 3-5 times before they trust it
- 9 out of 10 Americans shop at Walmart each week
- Have many touch points including blogs, YouTube, web site, etc.
- "Geography doesn't define or confine community."
- It's not about control - it's about participation
- MyWalmart.com is a web site for associates to connect online - not an Intranet - 430K associates already registered on the site - 90K have public profiles
- Employees can't even access the site at work ... they have to access it at home
- Walmart knows that they have a captive audience on the 1st and 15th of each month and use that time to push out messages to associates
- Walmart mentioned Best Buy as a competitor in the social media space
- allenschoenberg from @cmegroup
- CME wants to turn customers into fans - brand enthusiasm
- First Facebook page was actually started by a fan in Norway
- Also want to encourage loyalty and advocacy
- CME Group has 800,000+ Twitter followers
- 70/30 rule on Twitter - 30% of content is directly about CME group, 70% of content is indirectly related to them
Social Media Reading - 081609
- How to Manage Twitter - Great tips from Chris Brogan on how he manages Twitter
- Four rules for great blog comments - Today's #blogchat was all about how to encourage comments and conversations on your blog. One thing that was talked about was how to use commenting on other people's blogs to point conversations back to your blog. Stephen Collins did an interesting write-up on four ways to comment on other's blogs.
Webinars and Conferences
What Else I'm Reading
- Social Media - Listen Before You Leap - 9/1/09 4:00 PM - Webinar - Free
What Else I'm Reading
- Facebook privacy: A Guide
- 30+ Impressive Social Media Stats Visualized [video] - Really cool video highlighting various social media stats.
- Twitter Talkback: What Makes a Quality Tweet
- Twitter vs. Facebook: Who Will Win in Real-Time Search
- We Can Learn from the Sears Catalog - The First 2.0 Marketing Site
- Facebook Grew Twice as Fast as Twitter in July
Saturday, August 15, 2009
Social Media Reading - 081509
- Emailing to save the World: Yahoo! Considers Pay-Per-Email Program--for Charity - Centmail would charge users $0.01 per email which would then be donated to charity.
Tips and Tricks
- How to Make Compelling Screen Casts on the Cheap - John Haydon does an excellent job with quick screencasts on how to use social media tools. Here he talks about the program he uses.
What Else I'm Reading
- Google Loses Search Market Share ... to Yahoo?!
- Interviewing the Interviewer: Smart Questions to Ask the Hiring Manager During a Job Interview
- Three Random Updates: Bing, iPhone and Dropbox
- Phil Schiller is A Man on a Mission: To Save the App Store
- Will Tweet for Work - How job seekers and hiring managers are using Twitter
- Twitter Advertising on Facebook? No Thanks
Friday, August 14, 2009
Social Media Reading - 081409
Tips and Tricks
- 5 Fun and Fabulous Twitter Tools for Nonprofit Organizations and Activists - Highlights 5 Twitter tools nonprofits can use to gain more visibility for their organization and incorporate other functions - like video - into their twitter stream
What Else I'm Reading
- The Facebook Road Trip
- Whites Only Non-Profit Leadership - Criticism of a Non-Profit Times report that listed the top 50 non-profit leaders. 8 on the list were "non-white".
- Help Us Pick the HuffPost Game Changers: 100 People Who Are Using New Media to Change the World
Thursday, August 13, 2009
Project Retweet
8/14/09
- Twitter Friday: Twitter Will Block Your Retweets - In addition to officially implementing a Twitter function, Twitter is going to allow people to filter out RTs from their timeline.
8/13/09
- Mashable: Project Retweet: Twitter's Plan to Officially Support Retweeting
- Mashable: Project Retweet: The end of RTs as We Know Them?
- TechCrunch: Twitter is Revamping Retweets, Launches a Retweet API
- Channeling Brian Solis: Retweet This, Twitter Introduces Project Retweet: Phase I
- Mashable: Breaking: Twitter Announces Project Retweet
- LouisGray.com: Twitter to Embrace Retweeting, Releases Developer Preview API
- Los Angeles Times: RT @Twitter: Finally a standard retweet function coming
Social Media Reading - 081309
- The Mob Wins: UberTwitter Removes Ads - Earlier this week, Blackberry Twitter client UberTwitter released its newest version that
What Else I'm Reading
Wednesday, August 12, 2009
Social Media Reading - 081209
Webinars and Conferences
- Twitter for Business from @pistachio [Quicktime video]
Tuesday, August 11, 2009
Social Media Reading - 081109
Tips and Tricks
Webinars and Conferences
What Else I'm Reading
- $10 Philanthropy - Change for Change - Commonwealth Club SF Club Office - 08/12/09 - $10
What Else I'm Reading
- Google Shifts Ads (To the Left) - Ads have been moved over to the left and are not just running along the right hand border
- Why a Social Media Career Might Not be As Great As You Think
- Facebook: No Sponsored Status Updates
Monday, August 10, 2009
Facebook Acquires Friendfeed
8/20/09
8/16/09
8/12/09
8/16/09
- Global Neighborhoods: What the Friendfeed-Facebook Deal Means to Social Media
8/12/09
- Thinking Out Loud: The Friendfeed Sell-Off Fall-Out
- Facebook Press Release: Facebook Agrees to Acquire Sharing Service Friendfeed
- Official FriendFeed Blog: FriendFeed accepts Facebook friend request
- TechCrunch: Facebook Acquires Friendfeed
- Mashable: Breaking: Facebook Acquires Friendfeed
- Technosailor: Friendfeed is now in a relationship with Facebook
- Mashable: Facebook + Friendfeed = Twitter Killer?
- LouisGray.com: Hi Facebook, It's Me, Friendfeed. This Relationship. It's Complicated.
- Mashable: Friendfeed Co-Founder: Facebook Acquisition Talks Began in 2007
- Mashable: Friendfeed Users Outraged by Facebook Acquisition
- Mashable: 3 Key Reasons Facebook Bought Friendfeed
- Scobleizer: Oh, FriendFeed is now Facebook's "official" R&D Department
Sunday, August 9, 2009
Social Media Reading - 080909
- Making Transparency Camp Better - A good read for anyone planning on a tech conference: especially with an unconference format
Tips and Tricks
- GroupTweet - A tool that allows you to send private tweets to multiple people
What Else I'm Reading
- Making a Profit: A Great Problem to Have
- It's Schultz vs. Schultz at Starbucks - Schultz is trying to modernize the company after returning as CEO while staying true to it's original vision.
- 10 Incredibly Geeky YouTube Videos #geeks4good
- Lament for a Dying Field - Citizen journalism may be killing the art and business of photo journalism. Is this a good or a bad thing?
Saturday, August 8, 2009
Friday, August 7, 2009
Twitter / Facebook / Livejournal DDoS Attack
8/7/09
- Mashable: The Press Loves a Good Social media Meltdown
- Social Signal: Time is money - Great response to the argument that says you shouldn't complain when a "free" service like Twitter or Facebook experiences technical problems.
- New York Times: Attack on Twitter Came in Two Waves
- Foreign Policy: Is CYXYMU the first "digital refugee"?
- Mashable: Twitter Co-Founder: Attacks Continue to Change in Nature and Intensity
- Twitter Development Talk: DDoS Update
- LouisGray.com: Twitter's "Harsh and Cold" Honesty Tells Devs No ETA for Fixes
Thursday, August 6, 2009
Social Media Reading - 080609
Webinars and Conferences
- Facebook: Successful Strategies to Boost Donations and Engage Constituents - 9/9/09 - 1 PM ET - Free
Wednesday, August 5, 2009
Tuesday, August 4, 2009
Social Media Reading - 080409
- Google Quietly Quadruples Its Newspapers Archives - Archives now date back to 1753.
Monday, August 3, 2009
Social Media Reading - 080309
- Going Google: The Apple Switch Ads for the Web App Era - Google is running billboard ads in major cities to target Microsoft Office with the benefits of Google Apps
- 90-9-1 Rule of Social Media - Graph on flickr by Brian Solis
- Companies shouldn't over-direct social media - Have a policy in place and make sure they know the difference between personal and professional
- Serendipity, Lost in the Digital Deluge - The author claims that in this digital age, things are becoming more and more about group think and crowdsourcing rather than just happening. I disagree.
- Response from Steven Berlin Johnson - Can We Please Kill This Meme Now
Tips and Trick
- Top 5 Ways to Optimize your Twitter Network - Applying SEO tips to optimize your Twitter page
Sunday, August 2, 2009
Social Media Reading - 080209
- Many adults say they're not sold on social networks - 87% say they prefer in person interactions instead of on computers or smartphones
- Mobile Giving Grows in Popularity - Great for nonprofits with broad appeal and with a strong donor connection to younger generation
Webinars and Conferences
- Finding a sponsor for your group's next event - Chronicle of Philanthropy chat - 8/4/09 noon eastern
What Else I'm Reading
- A formula for social media business success
- Nonprofit Development - There are No Shortcuts - Only Systems
- Stop focusing on the how, start focusing on the what and why
- How Different Groups Spend Their Day - Very cool graph
- What Twitter and Facebook Can Learn From Phish - Biggest thing that Phish has done is adapted with the technology. When folks were just on the web and IRC, they were there. With the rise of social media, they are on those sites now too.
- New Must Haves for Marketing and PR Pros - Chris Brogran talks about Putting the Public back in Public Relations and The New Community Rules: Marketing on the Social Web
Saturday, August 1, 2009
Social Media Reading - 080109
- Are you creating a movement or just campaigning - Resources on how to turn a social campaign into a movement and build on your supporters.
What Else I'm Reading
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