- Using Social Media to Decrease E-Mail Unsubscribe Rates - The main reason that people unsubscribe from email lists is due to irrelevant content. You can use social media to listen to what your supporters are interested in and then target those email blasts.
Tips and Tricks
- Facebook Makes It Easier to Search Your Inbox - Facebook has added search functionality to its inbox. I didn't miss it before because I try not to use the Facebook inbox much. Some of my friends have 30-50 unread messages that they'll probably never read.
- Preview Your New Facebook Inbox - In addition to search, Facebook is going to allow you to filter your messages within your inbox.
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