Social Media Reading - 062209

Social Media Impact

• Study: Nonprofits flocking to social media - Herald News report on the University of Massachusetts Dartmouth Center for Marketing Research study on social media. 89% of non-profits are using social media; 57% are blogging
• Chronicle of Philanthropy's report on the same study
  

eMail Blasts / eNewsletters

• Why Shorter Newsletters are a Win-Win for Everyone - Write email newsletter snippets like you would Twitter or Facebook status updates; give actions in small chunks so you don't overwhelm the reader. Article mentions a few non-profits that are using social media in the northeast. They mention that even though the social media sites are "free", it does take staff commitment to keep them fresh.

Other things I'm reading:

• What Marissa Mayer said about Google and Twitter
• 5 Ways Twitter Can Save You Money