Cone Nonprofit Power Brand 100

Cone and Intangible Business released The Cone Nonprofit Power Brand 100 ranking the top 100 nonprofit brands. The base of the ranking was done by a telephone survey of 1,000 people. Along with the survey, the other things that determined the ranking were budgets, potential for future growth, number of volunteers, amount of news media they receive.

The Top 5:

1. YMCA of the USA
2. The Salvation Army
   
3. United Way of America
   
4. American Red Cross
   
5. Goodwill Industries International
   

When it came down to Brand Image, the top 5 were:

1. American Cancer Society
   
2. The Salvation Army
   
3. United Way of america
4. Habitat for Humanity International
   
5. American Red Cross
   

Press:

• Cone Blog: Cone Releases the Nonprofit Power Brand 100
  
• Press Release from John Haydon's blog: New Report Values America's 100 Leading Nonprofit Brands
• Chronicle of Philanthropy: YMCA Leads List of 100 Charities with Strongest Brands
• Marketing Daily: YMCA, Salvation Army Dominate Nonprofit Brands
  
• NY Times: An Analysis Ranks Brands of Non-Profits
• PR Week: YMCA tops Cone nonprofit brands
• TriplePundit discusses the report