Social Media Reading - 101009

• The Difference between Marketing, PR, Advertising and Branding
• Why Apple & Google Win - And Your Company Doesn't - Great little graphics to show the ease of Apple & Google's products and asks the question about how much information you're asking your potential customers to provide. 

What Else I'm Reading

• Which comes first; the social media strategy, or the social media tactics?
• Leaders in the Pressure Cooker
• The Era of the Faceless Giant Corporation is Over
• If social media is worth doing ...