Social Media Reading - 072209

• Sierra Club Capitalizes on Sanford's Shenanigans - Analysis by the NonProfit Times regarding the email blast that Sierra Club sent out advertising their trail guides. The manager of online communication from Sierra Club says that they have had very little negative feedback. 

Tips and Tricks

• How to use Seesmic Web with Fluid [video]
• Seesmic Introduces a Web Application [video]

Webinars and Conferences

• 10 steps to Nonprofit Success on Twitter - Slideshare Archive 

What Else I'm Reading

• Social Media Marketing Makes More Money