Transcript:
- What the Hashtag: #socialgood
Articles/Blogs
- Wall Street Journal: Facebook to Non-Profits: More Pages, Fewer Apps - Randi Zuckerberg spoke at Mashable's Social Good conference. Specific advice to non-profits included less use of groups and more use of Google Fan pages. She also recommended that non-profits streamline what applications work for them and reduce the clutter of the ones who don't bring in more fans / donations.
- CNET: Nonprofits next to test Facebook payment platform
- @kanter: Reflections from Mashable Summer of Social Good Conference
- Step by Step Fundraising: Roundup: Social Media for Fundraising
- Non-Profits Participate in Opening of the Facebook Gift Shop
- Chronicle of Philanthropy Conference Notebook
Ideas from Social Good
- Randi Zuckerberg
- Lexicon
- Group Card
- Facebook Gift Shop
- Fastest growing group is aged 35+ - Great for non-profits with older donors
- SMS - Become a fan by texting to a specific number
- White House has new Facebook Page
- Global Giving
- Gave away $10 gift cards for people to make their own donations to Global Giving
- Talked about Girl Effect video and how it has raised $60,000
- CauseCast is teaming with Twestival September 10-13
- ThinkSocial
- @socialcitizen - Case Foundation
- 1.5 million non-profits in U.S.
- Social media not an ATM; you need to use it to build connections, community
- 89% of non-profits using some form of social media
- America's Giving Challenge launching in October
- Earth Hour
- Has largely turned its message over to supporters. Allows them to post videos to YouTube channel.
- World Wildlife Foundation
- Featured charity on Ebay - 19,000 auctions - $70,000 raised
- Fans of the organization can create fundraising pages and encourage their friends to raise funds
- Has mobile program with 17,000 names just in mobile database
- One of the top 25 fan pages on Facebook
- Livestrong - Lance Armstrong Foundation
- Has used Lance Armstrong's celebrity to increase visibility
- Has done several things on Flickr with messages of hope
- Humane Society
- Six people dedicated to social media
- Used social media for crisis management around Michael Vick issue
- Primary reason for being on social media is community building
- @kanter - Be a Generous Geek
- Use a story to connect people with your cause
- Passion
- "Twitter is amazing fertilizer for non-profits, and our Tweets are seeds"
- 3 Rs - Relationship Building, Rewards, Reciprocity
- @geoffliving - Moments Begin Within
- We get shiny object syndrome and forget to ask why
- Need to integrate social media into larger strategy
- Social media should not be about getting things from shareholders it should be about involving them in social media
- Most people don't think "I'm using social media now" they are just online
- @scottyhendo - Future of Cause Marketing
- We need to put an end to the oversized check and companies need to go beyond that
- When a company supports a cause, it needs to make sure the cause is the center of attention and try not to overshadow the cause
- Email vs. Twitter - Conversions were higher on traffic from email; but overall traffic was higher from Twitter
- Cause Marketing Case Study
- @drew - #blamedrewscancer
- Goals were to create community, build awareness, and propagate across social channels
- 11,000 have blamed 24,000 things on Drew's cancer
- Had approached companies to get them to sponsor #blamedrewscancer but they either wanted to find someone else to portray him or they wanted to change the hashtag to something else
- 77% of donations have come from individuals
- @jonathan_g - Jonathan Greenblatt - Ethos Water
- How are we creating community?
- Mention TOMS shoes - you buy a pair and they donate a pair to a needy child
- Use technology to achieve goal of getting everyone involved in the community
- Americans want engagement
- All for Good widget
- iPhone App - BeExtra.org
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