Social Media Reading - 072209

• Sierra Club Capitalizes on Sanford's Shenanigans - Analysis by the NonProfit Times regarding the email blast that Sierra Club sent out advertising their trail guides. The manager of online communication from Sierra Club says that they have had very little negative feedback. 

Tips and Tricks

• How to use Seesmic Web with Fluid [video]
• Seesmic Introduces a Web Application [video]

Webinars and Conferences

• 10 steps to Nonprofit Success on Twitter - Slideshare Archive 

What Else I'm Reading

• Social Media Marketing Makes More Money 

Social Media Reading - 071209

• Since When Are Blogs Not Social Media - Are blogs part of social media or are they distinct and separate? 
• GM Leading the Way? - Another excellent blog by Frank (@comcastcares). The importance of speed, accountability and customer service.
• General Motors fails online using only email marketing - A blog about GM's use of social media which includes a comparison between how Ford, GM, and Chrysler are using social media

Webinars and Conferences

• Guy Kawasaki - Building Your Business With Social Media - Prerecorded Webinar - $19.99 
• Tips and Tools for finding and Converting New Donors Online - Care2 - 7/30/09 2 PM - Webinar - Free 

Tips and Tricks

• 5 Steps to Going Viral on Twitter - The biggest takeaway for me is the timing issue. I tend to do a lot of tweets at night, but that should really be happening during the day. Time to schedule more tweets. 
• Using Online Video for Outreach - Research your audience, define your message, prepare outreach
• How to Make a Facebook Page in Less Than Four Minutes - Great video tutorial by John Haydon

What Else I'm Reading 

• 5 Ways to Get Your Question Answered on Twitter
• Fortune: Bing vs. Google: Consumers Can't Tell a Difference 

Social Media Reading - 071009

• Cause's Hit's $10M in donations - 2 Years, 192K donors, median donation was $25
• Cause's Blog
• A. Fine Blog: Causes of Facebook: An Update and Lessons
• Chronicle of Philanthropy: Facebook's Causes Eclipses $10-Million
• Help a Community Organizer Out - A new website from the same folks that brought you "Help a Reporter Out" 
• 8 Benefits of Having a Nonprofit Blog
• A Day In the Life of a Twintern - An interview on Slate about the intern from Pizza Hut who manages their Twitter account

Conferences and Webinars

• Integrating Video Into Your Nonprofit Website - Provided by See3 - Webinar - Free

Tips and Tricks

• Top 7 Twitter Tutorials on YouTube
• Free social media video tutorials on iTunes - Subscribe to John Haydon's video tutorials and watch on your iPod or iPhone. 
• TidyTweet: Twitter Search Without the Spam

Social Media Reading - 070509 Part Three

• Non-Profits Why Not Enlist a Social Media Army - The benefits of getting your volunteers to help with your social media projects - your "Army"
  

Tips and Tricks

• Video Tutorial: How do I Twitter my Flickr photos?
  

What Else I'm Reading

• How to Blog Like a Beginner
• Not-for-Profit Management May 2009 - Magazine out of Australia for non-profit management
• Evan Williams on Listening to Twitter Users [video]