Social Media Reading - 072209

• Sierra Club Capitalizes on Sanford's Shenanigans - Analysis by the NonProfit Times regarding the email blast that Sierra Club sent out advertising their trail guides. The manager of online communication from Sierra Club says that they have had very little negative feedback. 

Tips and Tricks

• How to use Seesmic Web with Fluid [video]
• Seesmic Introduces a Web Application [video]

Webinars and Conferences

• 10 steps to Nonprofit Success on Twitter - Slideshare Archive 

What Else I'm Reading

• Social Media Marketing Makes More Money 

Social Media Reading - 071109

• Society for New Communications Research Announces Study that Shows Nonprofits are Leading the Way in Social Media Adoption
• Society for New Communications Research: Press Release
• Case Foundation: Non-profits take the plunge into social media, outpace Fortune 500
• The Lend4Health Journey: Social Media - Tori Tuncan talks about how she uses Twitter to help raise awareness for her site Lend4Health. The site coordinates micro-loans for children with autism.
• Seesmic Offers New Web Based Application 
• LouisGray.com: Seesmic's Web Offering is the Best Twitter Browser Interface Yet
• How to Use the Seesmic Web App for Twitter
• Why Seesmic rocks - Loic pitches features and benefits