- Who Should Lead the Customer Social Media Interaction - Social media should be done by the departments that would normally do those functions - marketing in social media by marketing and customer service by those who know customer service.
- The ROI of Online Customer Service Communities - Analysis of the economic impact of social media from Forrester ($1999)
- Why People Go Online - 100% of people said they go online to pass the time. Only 26% go online to join a cause. 72% go online to be part of a community.
- Managing in Tough Times - Article from The Bridgespan Group regarding managing a non-profit during a down economy [pdf]
- A Nonprofits Guide to Building Simple, Low-Cost Websites - From TechSoup
- Digg Accused of Twitter Traffic Bait and Switch
Tips and Tricks
- Facebook Pages: An Insider's Guide - From April 2008 but still has some good information.
Webinars and Conferences
- TechSoup ReadyTalk: Using Mobile Technologies for Outreach and Education - Archive - Free
- LRN about TXT - great blog wrapup of the webinar
