Links:
Presentations:
- LifeScience Alley Mayo Clinic Presentation - @LeeAase from Mayo Clinic
Highlights
- @generalmills CMO - Mark Addicts
- Nothing more social than sharing recipes
- Launching new products almost entirely through their social media network - not traditional advertising / other media
- Social media is all about building customer intimacy
- Be prepared to commit to the long-term
- Invite, Inspire, Include
- Social media isn't a department or a single person, it's a whole company's point of view
- @LeeAase from Mayo Clinic
- Video of couple playing piano in their atrium went viral and allowed them the opportunity to drive traffic to other Mayo Clinic resources
- Mayo Clinic's Social Media Guidelines
- Ongoing conversations between patients and staff via blog
- "We want our communications to be as innovative as our treatments."
- Dave Tovar & Suraya Bliss - Walmart
- 78% of Walmart Associates want to connect online
- 22% of Americans know someone who work at Walmart or Sam's Club
- Walmart has received over 1 million ratings since it launched commerce site
- People want to hear something 3-5 times before they trust it
- 9 out of 10 Americans shop at Walmart each week
- Have many touch points including blogs, YouTube, web site, etc.
- "Geography doesn't define or confine community."
- It's not about control - it's about participation
- MyWalmart.com is a web site for associates to connect online - not an Intranet - 430K associates already registered on the site - 90K have public profiles
- Employees can't even access the site at work ... they have to access it at home
- Walmart knows that they have a captive audience on the 1st and 15th of each month and use that time to push out messages to associates
- Walmart mentioned Best Buy as a competitor in the social media space
- allenschoenberg from @cmegroup
- CME wants to turn customers into fans - brand enthusiasm
- First Facebook page was actually started by a fan in Norway
- Also want to encourage loyalty and advocacy
- CME Group has 800,000+ Twitter followers
- 70/30 rule on Twitter - 30% of content is directly about CME group, 70% of content is indirectly related to them
