Social Media Reading - 100609

• 34% of e-retailers say social marketing has increased sales, study says

Tips and Tricks

• Social Media is Going Mobile, and so Should Your Nonprofit

What Else I'm Reading 

• Mobile subscriptions at 4.6 billion by year-end: ITU

Social Media Reading - 100509

• More on Google Wave
• AppsLab: Google Wave, the Aftermath
• BetaNews: Sitting Out Google Wave
• Business Week: Will Google's Wave Replace E-maail--and Facebook?

Tips and Tricks

• More Email Management Tips
• How to Remove the Boxes Tab on Facebook

What Else I'm Reading

• Vonage Does What Google Can't - Vonage gets approval for an app on the iPhone

FTC Announces New Rules for Bloggers

10/9/09

• WegoHealth: Health Activists Respond: New FTC Regulations for Bloggers
• Washington Post - Post Tech: FTC Wants to Clarify: Bloggers Probably Won't Get Dinged $11,000
• Kyle Lacy: 11,000 Reasons to Listen to the FTC
• Advertising Age: Why the FTC's Guidelines Are a Case of Government Gone Wild

10/8/09

• Marketing Pilgrim: FTC Confirms Bloggers Need Not Fear the $11,000 Fines
• Des Walsh dot Com: Why I'm Complying With the FTC Regime for Bloggers Even Though I Don't Have
• Fast Company: FTC Responds to Blogger Fears: "That $11,000 Fine is Not True"
• Abraham Harrison: Abraham Harrison welcomes new FTC ruling
• The Blade: FTC to Bloggers "That $11,000 Fine is Not True"

10/6/09

• SiliconAngle: The Dangerous Perceptions of the New FTC Rules Explained [Part One]
• Forrester Blog: The End of Marketer-Blogger Relationships?
• Blog Maverick: Am I in Trouble with the FTC Because of IHOP?
• THR, Esq: How will new FTC Guidelines Impact Endorsements and Product Placement?
• Social Media Business Council: Disclosure Best Practices Toolkit
• WebProNews: Potential FTC Fines Raise Big Blogging Questions
• Technologizer: The FTC Goes After Bloggers (Say, What's a Blogger, Anyhow?)
• Whitney Hoffman: The New FTC Guidelines on Endorsements by Bloggers

10/5/09

• FTC: Guides Concerning the Use of Endorsements and Testimonials in Advertising
• FTC Press Release: FTC Publishes Final Guides Governing Endorsements, Testimonials
• TechCrunch: FTC Values Sponsored Conversations at $11,000 Apiece
• BrianSolis.com (PR 2.0): FTC Values Sponsored Posts at $11,000 Apiece - Includes update from FTC
• New York Times: Soon, Bloggers Must Give Full Disclosure
• Mashable: FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments
• LouisGray.com: Why I don't Think the FTC's Rules on Disclosure Will Have Much Effect
• BuzzMachine: FTC regulates our speech
• Washington Post: FTC: Bloggers, Research Studies Must Cite Ties to Advertisers
• Ars Technica: More transparency coming to blog reviews under new FTC rules
• She Scribes: New FTC Ruling
• Media Bistro: FTC to Bloggers: Disclose Payments or Face $11k Fine
• Cnet News: Yes, new FTC guidelines extend to Facebook fan pages
• National Journal: FTC: Bloggers Must Disclose Product Ties
• Matt Cutts: Disclosure
• ReadWriteWeb: FTC to Bloggers: Disclose Freebies or Face $11,000 Fine
• King5: FTC: Bloggers must disclose payments for reviews
• Advertising Age: FTC Cracks Down on Blogger Payola, Celebrity Tweets
• SiliconValley.com: FTC: Bloggers must disclose payments for reviews
• Wired: FTC Tells Amateur Bloggers to Disclose Freebies or Be Fined

Social Media Reading - 100409

Tips and Tricks

• Get Your Email Answered - Chris Brogan gets over 600 emails a day and gives people some tips on how to your email answered from someone like him that could also be applied to all communications. 

What Else I'm Reading 

• The Numbers Just Don't Add Up - Too many reports with too many numbers that don't necessarily say anything worthwhile. 
• 66% of Companies Do Not Use Customer Feedback from Social Media to Improve Products
• Improving Google's Search Quality
• A good Example of a Bad Facebook Strategy - Questioning why Expedia is not capitalizing on Facebook's value

Social Media Reading - 100309

• Wikitude
• Mashable: Augmented Wikipedia Reality Has Arrived on the iPhone
• Social Media Drives Increased Email Use - People who are heavy users of social media actually use email more not less than those that don't use social media.
• Women Rule Social Media - Sites like LinkedIn and YouTube are equal. Sites like FriendFeed, Twitter, and Myspace are dominated by women. Only Digg has more men then women. 
• Brian Solis (PR 2.0): Revealing the People Defining Social Networks
• Mashable: Women Rule the Social Web

Tips and Tricks

• Using the Social Web to Make Local Impact - How Livestrong is using the social web, including Facebook, Twitter and others for things like Livestrong day and other programs. 

What Else I'm Reading

• Twitter Boosts Social Entrepreneurs - Twitter added a bunch of the "giants" in social entrepreneurship to their list of "suggested users".
• Twitter Co-Founder: We Started it For the Giggles

Social Media Reading - 100209

• Google Wave 
• Mashable: Video: Google Wave Gets Explained [video] 
• John Haydon: WTF is Google Wave? All explained in the animated video [video]
• Jesse Newhart: Why You Havent' Got Your Google Wave Invite Yet
• Netzticker: Google Wave strandet an der Hypeküste [German] 
• The point you're missing about Google Wave
• Look Out! Google Wave has Turbulence
• Google Wave Overview
• Los Angeles Times: How Google Wave could transform journalism
• JungleG: What has Google Wave Done to Us?
• Zeigen: The actual real genuine reason you don't have a Google Wave invite yet
• SocialWayne: How are you using Google Wave? The comments talk.
• Jordan Terrell: Google Wave = Social Networking Crack

Tips and Tricks

• How to Build a Facebook community (14 "levers" you need to be pulling) 
• Getting started with Twitter
• 6 Twitter tips for journalists
• 8 ways to use social media in the newsroom
• 3 Great Social Media Policies - With almost every corporation and organization publishing social media policies, these are three good ones: IBM, Intel & Kodak

What Else I'm Reading

• Twitter's New User Lists 
• Twitter is Launching Shared User Lists!
• Twitter Geolocation 
• Twitter Begins Attaching Locations to Tweets
• Can Social Media Take a CBS Anchor 3000 Miles?
• Why You need to share your story

Social Media Reading - 100109

• Google Wave Invites Are Out 
• ReadWriteWeb: Geeks Try Google Wave, Have Mixed Feelings
• Mashable: How to: Get Started with Google Wave
• Steve Rubel: Google Wave 1.0 = RSS, the Sequel. In Other Words DoA... for Now
• LifeHacker: Google Wave First Look
• Mashable: Want a Google Wave Invite? There's a Website for That
• Scobleizer: Google Wave crashes on beach of overhype 
• ShoutMeLoud: How to Add Twitter to Google Wave: TwitterWave