Sue Anne Reed

Going Google: The Apple Switch Ads for the Web App Era - Google is running billboard ads in major cities to target Microsoft Office with the benefits of Google Apps
90-9-1 Rule of Social Media - Graph on flickr by Brian Solis
Companies shouldn't over-direct social media - Have a policy in place and make sure they know the difference between personal and professional
Serendipity, Lost in the Digital Deluge - The author claims that in this digital age, things are becoming more and more about group think and crowdsourcing rather than just happening. I disagree.

Tips and Trick

Top 5 Ways to Optimize your Twitter Network - Applying SEO tips to optimize your Twitter page

Sunday, August 2, 2009

Many adults say they're not sold on social networks - 87% say they prefer in person interactions instead of on computers or smartphones
Mobile Giving Grows in Popularity - Great for nonprofits with broad appeal and with a strong donor connection to younger generation

Tips and Tricks

Webinars and Conferences

Finding a sponsor for your group's next event - Chronicle of Philanthropy chat - 8/4/09 noon eastern

What Else I'm Reading

A formula for social media business success
Nonprofit Development - There are No Shortcuts - Only Systems
Stop focusing on the how, start focusing on the what and why
How Different Groups Spend Their Day - Very cool graph
What Twitter and Facebook Can Learn From Phish - Biggest thing that Phish has done is adapted with the technology. When folks were just on the web and IRC, they were there. With the rise of social media, they are on those sites now too.
New Must Haves for Marketing and PR Pros - Chris Brogran talks about Putting the Public back in Public Relations and The New Community Rules: Marketing on the Social Web

Are you creating a movement or just campaigning - Resources on how to turn a social campaign into a movement and build on your supporters.

What Else I'm Reading

8/13/09